It seems to be the day for bashing gatekeepers and those who act as the new masters of published content.

Scott Karp has a fine post on how the worm might turn. From the post:

What if the Google proletariat were to suddenly rise up en masse and throw off the yoke of AdSense?

What if the masses of sites that only make a few bucks a day off of Google decide that the chump change isn’t worth being complicit in supporting Google’s hegemony?

What if we all tell AdSense to take a frigging hike and stop living off us like leeches?

To misquote Morrissey: Content producers of the world, unite and take over!

I’ve taken down my PPC ads for a day in protest — care to join and see what happens?

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I’m Eoin,

Co-founder and publisher @fullsetbooks 📚. Expect books and 🍰.