Eoin Purcell's Blog

,

Target and books

Published by

Eoin Purcell

on

I remember reading somewhere (tried to track it down but cannot) that 75% of people would buy more books (or even one) in a supermarket if the selection was greater.

Well I was in Target, Evanston Illinois last night (if you don’t enjoy late night Friday shopping then you would not enjoy a Target at 9.30pm Friday) and was amazed at their selection. It was huge compared to any supermarket/department store I have been in. And what is more I bought a book, I nearly bought more too.

The proudly purcahsed book was David McCullough’s 1776 which I have been planning to buy for ages. I got the paperback at $14.00 or so which although more expensive than Amazon is a damn sight chesper than most bookstores.

I very nearly bought the complete set of Narnia book stoo but thought I could affor dto wait on those if I ordered them over the web. Their selection was good, the atmosphere decent and the ability to browse freely was welcome. In short I think I proved the research correct.

Happy with books
Eoin

3 responses to “Target and books”

  1. Francis Avatar
    Francis

    BTW the US racktrade selection – what you get in Target for example – is considerably worse than it used to be. Eric Flint wrote about that (in part) in his first editorial at Baen’s Universe – http://www.baens-universe.com/articles/editorial_one

    Reply
  2. eoinpurcell Avatar
    eoinpurcell

    Thanks Francis,

    I doubt the selection is not what it was. It is however a considerable improvement from the selection on supermarkets in Ireland! Nice editoirial there too!
    Eoin

    Reply
  3. Helen Avatar
    Helen

    In Australia you can buy books in Target and K-Mart for 33% off the r.r.p. but I find myself buying books in bookshops much more often because I prefer the ambiance (and I impulse buy like mad). In Australia, Target and K-Mart don’t sell food (apart from sweets) so I don’t go in there as often as I would an ordinary supermarket. If my usual supermarket started selling a substantial selection of reasonably-priced books I might have to lock myself away.

    Reply

Leave a comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Hello,

I’m Eoin,

Co-founder and publisher @fullsetbooks 📚. Expect books and 🍰.

Join the mailing list

Stay updated with my latest posts