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Continue reading →: Go Read This | How International Pricing Strategy Affects Publisher Profitability
Interesting piece by Patrick Crowley on pricing for different territories: On the face of it, McDonald’s overall pricing objective is to increase market share, whereas for publishers it tends to be achieving short term return on investment. Bearing in mind that some markets are mature than others, and can hold…
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Continue reading →: Go Read This | Hyperion to Put Older Book Titles on Market
Really fascinating move by Hyperion. I think it marks an intelligent strategic shift but one that wont work for everyone. It allows them to concentrate capital on core brands and remove the distraction of less essential brands that might well be better housed under other houses. It will be interesting…
