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Continue reading →: Go Read This | Taking a Third Pass at Selling Movie Subscriptions – NYTimes.com
A thoroughly fascinating piece over at the New York Times looking at Stacy Spikes’ struggle to build a subscription based business in the film going space. It’s fascinating one so many levels but the one that sticks, firmly, in my mind is his answer to the question below: Q. Are you saying…
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Continue reading →: Go Read This | If you’re in marketing, kill yourself now | FutureBook
Snarky and brilliant piece on discoverability from Chris McVeigh over at FutureBook: Discoverability is a problem for publishers precisely because it’s NOT a problem for readers. There are so many books, so many places to buy them, so many routes to the checkout, so many subtle nudges towards choosing a title –…
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Continue reading →: Go Read This | U.S. settles with publisher Macmillan in e-books case | Reuters
I think it’s fair to say this is more of a whimper than a bang! Under the proposed settlement agreement, Macmillan must lift restrictions on discounting by e-book retailers and must report to the Justice Department its communication with other publishers. Justice Department lawyers “expect the prices of Macmillans e-books…
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Continue reading →: In Search Of The Number
There is a number I’d like to know, if I knew it, I think it would help me explain some things that currently seem inexplicable to some and unclear to me. I know the number exists because I can phrase questions to which the number is the answer (maybe numbers is more accurate,…
