Eoin Purcell's Blog

This is fascinating stuff. It’s all about getting the right model (and of course having monster success in terms of usage and recognition). As film companies have learnt over the decades, sometimes the initial product is just the doorway to the licensing revenues (see <a href=”http://www.hollywoodreporter.com/news/disney-cars-has-crossed-8-99438“>Disney’s Cars franchise</a>): Rovio seems…