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Continue reading →: Go Read This | The Rumpus Becomes a Book Publisher
That which once was, is again eh? Love this model but it sure aint innovative in the sense of NEW. Though it is clever and sensible and old fashioned, but them in my experience, so is the Rumpus. The Rumpus is printing 1,000 copies of Rumpus Women, half of which…
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Continue reading →: Go Read This | Contrast | The Blog | On Communities and Content
Odd how this, from the design perspective, chimes with the discussion over at Mike Shatzkin’s blog yesterday and my thinking about Niche Veritcals. Step one would be “Attract a large number of potential users”. Without doubt the best way to do this is with good content. Content precedes design. Only…
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Continue reading →: Go Read This | Publishers, brands, and the change to b2c – The Shatzkin Files
Yes! Yes! Yes! A brand that is in between these two is “Dummies.” It definitely creates a meaningful shortcut for a consumer; they recognize it and it tells them “this book explains the basics on the subject in a way that requires you to bring almost no knowledge to it…
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I’m Eoin,
Co-founder and publisher @fullsetbooks 📚. Expect books and 🍰.
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