Eoin Purcell's Blog

Following on from my post on the Pulse promotional site I came across another innovation by way of Booksquare.

They linked to a Businessweek article on Project Caravan an initiative to get

books to be delivered simultaneously in five formats — hardcover, digital, audio, print-on-demand, and by chapter.

Booksquare finishes their post with a bald statement that

We realize it’s stating the obvious, but the publishing industry needs consumers more than consumers need the publishing industry.

I have to say I’m really unsure what issue they have with the idea of Project Caravan from the post, or indeed what the problem with the article is. I think they may be in favour of project caravan but against the coverage but it’s not clear. It seems sensible to me (though hardly a massively innovative idea as the Businessweek article points out).

Anyway both Booksqaure’s post (despite a little confusion that may just be me) and the Businessweek article are worth reading so go ahead.